Messaging effectively
3 Ways to Test if Your Nonprofit’s Message Is Breaking Through is an essential read for all businesses. The ways:
- Recognition: Are the people you serve visible in your work?
- Traceability: Can people follow the money from gift to result?
- Defensibility: Is your explanation comprehensible to people who don’t agree with you?
Native plants
Native Plants for Southeast Virginia including Hampton Roads Region (PDF) has been updated! According to Wetlands Watch, “The 72-page, full-color guide features native plant profiles, curated plant lists for specific growing conditions, and a regional list of local sites that highlight native plants and plant communities. It is available as a free digital download.”
The southeast guide includes Gloucester County. (Yes, some blog readers live on the MP.)
Get info about Northern Neck natives from Northern Neck Native Plant Society and Department of Conservation and Recreation (plus Plant NNK Natives from DCR).
Personalizing Google Chrome
10 Hacks Every Google Chrome User Should Know (thanks, The Hustle!) explains ways to personalize this browser. My fave is changing the search engine. Though, I must admit that I do often use Google search since it returns different results from DuckDuckGo (DDG).