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TA Tuesday (published Thursday, oops)


Sabine Panneau, development and marketing expert, offers the following advice re: social media to nonprofit organizations:

Here’s a reminder for charity leaders on social media:

(read this if you're sharing content)

Stop making every post about your org

→ Share industry insights

→ Offer professional tips

→ Celebrate sector wins

→ Highlight personal growth

→ Discuss leadership challenges

Reshape your strategy today!


My fave is to stop making every post about your organization or business. Exploring other topics shows you live in the real world, demonstrates that other needs/problems/challenges/solutions exist. My advice? Do this more.


Online tools


Learn something

  • Storytelling for Impact, Wednesday, January 22, 2:00 pm CT: Key takeaways from this free webinar are an analysis of the Hero’s Journey and other storytelling frameworks; tools to aid in the process of compiling and refining the most compelling stories; using social media story tools to build community and motivate action; and exercises that your team can use in order to enhance and refine your storytelling process.

  • Why Your Annual Report Should Be a Marketing Tool and Not a Snooze, Tuesday, January 14, 2:00 pm CT: This free webinar will cover what an annual report is, how to determine whether one is needed, writing for your target audience, avoiding common mistakes, and tips for creating an engaging annual report.

Do something

  • If you are located in Colonial Beach or Westmoreland County close to CB, promote the good news: Governor Youngkin announced late last year that the Town of Colonial Beach has been designated as an Advancing Virginia Main Street community. The nine organizations “will receive intensive services to help strengthen their downtowns, including market analysis, marketplace development, capacity building, design assistance, organization development, economic strategies, and façade renderings for redevelopment projects.”



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