According to the governor's press release, the funding via Virginia Tourism Corporation’s Marketing Leverage and Regional Marketing programs are
designed to leverage local marketing dollars with matching state funds to increase visitation and traveler spending. This funding cycle, local partners will commit more than $12.4 million to match the VTC funding, providing more than $15 million in new marketing activity. The funding will be awarded to 215 local and regional tourism entities, ultimately impacting 259 programs and more than 1,000 combined partners.
Northern Neck recipients run from top to bottom of the peninsula as is shown in the table NNK Tourism Marketing Support Awards Spring 2022.
NNK Tourism Marketing Support Awards Spring 2022
| Colonial Beach Chamber of Commerce / Colonial Beach | 8th Annual Colonial Beach Bike Festival | $20,000 |
| Irvington Business Association / Irvington | Visit Irvington, Virginia | $5,000 |
| Northern Neck Tourism Commission / Warsaw | Spring for the Northern Neck | $20,000 |
| The Slips / Kinsale | Sharing Kinsale’s Waterfront | $10,000 |
| Town of Colonial Beach / Colonial Beach | 54th Annual Potomac River Festival/Visit CBVA | $15,000 |
| Town of Kilmarnock / Kilmarnock | Getaway to Kilmarnock/Steptoe District | $25,000 |
In addition, six programs located on the easternmost side of the Middle Peninsula will receive a total of $60,000. Details are in the table Middle Peninsula (easternmost portion) Tourism Marketing Support Awards Spring 2022.
Middle Peninsula (easternmost portion) Tourism Marketing Support Awards Spring 2022
| Mathews County Visitor and Information Center / Mathews | Explore our Shoreline-Mathews County | $10,000 |
| Middle Peninsula Chesapeake Bay Public Access Authority / Saluda | Paddlers Gone Wild | $10,000 |
| Middlesex County / Saluda | Make Middlesex County Your Boating Destination | $20,000 |
| Middlesex County Economic Development Authority / Saluda | Sleep Under The Stars in Middlesex County | $5,000 |
| The Cook Foundation / Gloucester | Gloucester Arts Festival | $5,000 |
| Urbanna Oyster Festival Foundation / Urbanna | Urbanna Oyster Festival | Urbanna |
To put the awards in context, see Number and Percentage of Grants by GO Virginia Region Grants. The chart shows that Region 6, which includes the Northern Neck and Middle Peninsula, received 8.4% of the grants. The Northern Neck, a subset of Region 6, received 3%.
See the data in spreadsheet format: VTC SPRING 2022 Grant Funding Recipients.