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Capacity-building tools Tuesday (November 6, 2018)

Tools and Resources

  • In addition to being a terrific graphic design space, Canva offers tips, guidance, and more. Check out the Canva blog. From there, choose from posts about design, nonprofits, social, and more.
  • How to Use the Facebook Attribution Tool to Measure Your Marketing Impact. Who knew there was such a thing? (Social Media Examiner)
  • Do you do marketing communications for your nonprofit? Do you participate in the monthly #NPMC Twitter chat? Check it out! It's the last Thursday of each month at 1:00 pm and is open to anyone doing marketing comms (think staff, board members, volunteers, employees, partners).
  • From Alfred at Buffer:
    Here are a few insightful findings from a recent survey of US teens by investment bank Piper Jaffray:
    • 28 percent of the 15-year-old teens surveyed use Facebook, down from 40 percent two years ago
    • 70 percent prefer brands to share about new products with them via Instagram (vs 40 percent for email)
    • Instagram and Snapchat are teens' favorite social media platforms (miles ahead of Facebook and Twitter)
    • How will these trends influence your social media, or even marketing, strategy? (Let me know, and I would love to feature your thoughts in next week's newsletter!)

    Here's my take: I believe it'll take a few years before these trends affect most business's social media strategy (unless your target customer is teens). But it will happen.

    Facebook is still the most used social media platform overall. It feels great to continue your investment in Facebook for now while spending some time experimenting with Instagram or Snapchat. (What do you think?)

    We recently studied 43 million Facebook posts from the top 20,000 brands, which you might find helpful.

    If you are still undecided between Instagram and Snapchat, I did an analysis of the two a while back    .

    Sources: Piper Jaffray, Business Insider, Pulse 2.0

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