Capacity-building tools Tuesday (November 6, 2018)

Tools and Resources

• In addition to being a terrific graphic design space, Canva offers tips, guidance, and more. Check out the Canva blog. From there, choose from posts about design, nonprofits, social, and more.
• How to Use the Facebook Attribution Tool to Measure Your Marketing Impact. Who knew there was such a thing? (Social Media Examiner)
• Do you do marketing communications for your nonprofit? Do you participate in the monthly #NPMC Twitter chat? Check it out! It's the last Thursday of each month at 1:00 pm and is open to anyone doing marketing comms (think staff, board members, volunteers, employees, partners).
  
• From Alfred at Buffer:
  

  Here are a few insightful findings from a recent survey of US teens by investment bank Piper Jaffray:
  

  • 28 percent of the 15-year-old teens surveyed use Facebook, down from 40 percent two years ago
  • 70 percent prefer brands to share about new products with them via Instagram (vs 40 percent for email)
  • Instagram and Snapchat are teens' favorite social media platforms (miles ahead of Facebook and Twitter)

How will these trends influence your social media, or even marketing, strategy? (Let me know, and I would love to feature your thoughts in next week's newsletter!)
Here's my take: I believe it'll take a few years before these trends affect most business's social media strategy (unless your target customer is teens). But it will happen.
Facebook is still the most used social media platform overall. It feels great to continue your investment in Facebook for now while spending some time experimenting with Instagram or Snapchat. (What do you think?)
We recently studied 43 million Facebook posts from the top 20,000 brands, which you might find helpful.
If you are still undecided between Instagram and Snapchat, I did an analysis of the two a while back.
Sources: Piper Jaffray, Business Insider, Pulse 2.0

At work

• How Your Nonprofit Can Partner with Local Businesses briefly presents the benefits and challenges of such partnerships. (Nonprofit Hub)
• 5 Ways Online Collaboration Can Help Your Nonprofit Succeed (Nonprofit Tech for Good)
• 14 interesting and effective internal communications tips and tactics (Nonprofit MarCommunity)

Learn something

• November 16-30 faves from 34 Free Nonprofit Webinars for November 2018: Using Storytelling to Boost Your Nonprofit's Communications (November 22); Essential Nonprofit Financial Governance (November 28); and The Drivers of Greater Donor Behaviour (November 29).
• Coursera has work-related courses which may be of interest: Influencing People, Creative Problem Solving, and Effective Problem-Solving and Decision-Making stand out.

Good reads

• Take a lot of sick days? Who you know and where you live might be partly to blame (Research News @ Vanderbilt)
• Despite the "good economy," only 28% of Americans are financially healthy (Fast Company)
• Want Generous, Intentional, and Informed Giving? Try Behavioral Science is interesting on its own but ideas42 deserves credit for all the links.
• Watch Tuesday, November 6: The State of Government Technology - Assessing Government Development, Deployment, and Use of Tech Tools, a Berkman Klein Center event.