TA Tuesday (July 10, 2018)

Tools and Resources

• Creating a 30-Day Social Media Plan walks readers through the process, step-by-step, day-by-day. And it's not merely a list of steps. Sprout Social provides details, examples, and links. (Sprout Social calendar, right)
• HelloBox is an online tool designed to help you build an online community. The tool allows users to add text and tags, attachments, comments, images, and more. Voting is also an option. Free, paid plan coming in the future.
• Grammar Girl is my go-to grammar resource. There are tips galore and you can search for things like affect versus effect and 'Aggravate' or 'Irritate'?
• 10 Summer Fundraisers for 2018
• Social Media Examiner's 26 Tools and Apps for Social Media Marketers includes several cool tools: PORTRA (transforms images from your mobile into paintings or drawings), Let's Enhance (free online tool that scales images up to 4x without visibly degrading the image quality), and Adobe Capture (find out the exact colors in any color scheme, whether it's a printed piece or a nature scene).

At work

• Facts Don't Change People's Minds. Here's What Does (Thrive Global): I've used this in advocacy and it's most effective.
• The one factor causing depression and anxiety in the workplace (big think) (video)

Learn something

• Perfecting your Pitch: How to Successfully tell your Story to the Media, July 12: Gaining visibility can help build your community and increase your donor base. Learn how to perfect your pitch, identify PR strategies which can help you successfully tell your story to the media, build your community, and increase your donor base. Free.
• How to Design Your Website to Attract Your Ideal Clients, July 12: You have a website and you don't want to send people there because you don't like how it looks. You want to make your website look better and you don't have much of a budget. You want your brand to shine online and connect powerfully with donors, clients, the media, and peers. Join in the webinar and you'll learn how to choose colors that complement your brand message, how to get a logo that doesn't cost a zillion dollars, how to find and choose good photo stock images, and web page layout tips.
• Interacting with Candidates: 5 Approaches for Your Nonprofit, July 19: Why engage with candidates? In addition to getting your issues in front of the candidates and building relationships that can support your work long term, candidate engagement is a great way to get your clients and constituents fired up about the upcoming election. Free.
• Co-design in Collaboration - Moving from Buy In to Shared Ownership, July 26. Free webinar from Tamarack.

Good reads

• Been Down So Long It Looks Like Debt to Me
• Yale and Stanford Psychologists Say "Follow Your Passion" is Bad Advice (Thrive Global)
• Can New Economic Models Improve Public Policy? (Knowledge@Wharton)
• A Stanford researcher says we shouldn't start working full time until age 40. (Quartz) This is similar to an idea that Melinda Vance (Junior League of Hartford) had years ago about delaying sustainer status, allowing women raising families to ease off volunteer obligations, and coming up with a model that worked for the modern woman. As a former Junior League member, this makes total sense to me.