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TA Tuesday (October 3, 2017)

Here's your weekly dose of TA. Enjoy.

Tools and Resources

  • How to Make an Animated GIF: A Guide for Marketers: This tutorial is for more than marketers. It's perfect for community groups — think sharing a number of pics of birds spotted on an organized walk or happy faces at an event. There are so many events where curating photos taken by members, volunteers, and the public is an easy and powerful way to engage. And it's free!
  • Record video calls, online events for free with callnote. This free and paid service works with Skype, Facebook, Google Hangouts, and webinar services such as GoToMeeting.
  • New: Vimeo Live. Vimeo has thrown its hat in the live streaming ring. This comes after the company bought out video streaming platform Livestream. Lots of options with the paid plans to create professional grade live streaming events.
  • 10 Giving Tuesday Email Templates helps nonprofits create communication tools which can be used between now and #GivingTuesday. Free.

At work

  • Ignore the business language in 7 Examples of Email Signatures That Drive Conversions and focus on the benefit of the action. Think about including the signature in replies and forwards.
  • Get your creative juices flowing: This spring, Betterific held the Gala Challenge, a collective way to brainstorm ways to "rethink galas and philanthropic engagement." Some ideas:
    • Wouldn't it be better if: they had actual patients as "specials guests" seated at each table to share their story, it would be an effective way to make it a personable experience. This way it would be more likely for a donor to repeat the donation the following year as they would know someone directly affected by their donations.
    • Wouldn't it be better if: some of the donors were asked to make presentations, this will cause them to research the cause and understand it better for themselves. It is possible that after the presentation, they will have a clearer understanding and reasons why the cause is important, that way they can reach out to potential donors and be able to convince them.
    • Wouldn't it be better if: the the diabetes charity didnt have a Gala, but instead did multiple block parties in areas/regions with people that had high risk of diabetes. They served food that would lower their risks of diabetes, as well as served information about where in the area they can get food, assistance programs and recipes for dishes. Invite Questlove/Roots.
    Sign-in required (Twitter is one option).

Learn something


Good reads




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